Allergan is excited to continue its support of the Make-A-Wish Foundation® with the LATISSE® Wishes Challenge campaign. Inspired by the tradition of blowing on an eyelash to make a wish come true, fashion CEO Kathy Ireland, professional ballroom dancer Chelsie Hightower and style guide Bobbie Thomas will each lead teams of LATISSE® (bimatoprost ophthalmic solution) 0.03% users from across the country to help raise more than a quarter of a million dollars for the Make-A-Wish Foundation, a non-profit organization dedicated to granting the wishes of children with life-threatening medical conditions. To raise the most funds for the Make-A-Wish Foundation, each team will call upon consumers to participate in the online campaign by joining their team and donating a minimum of $20. In exchange, the first 10,000 campaign participants who make the minimum donation of $20 will receive a LATISSE® free trial certificate, which they can then take to a doctor to determine if LATISSE® is right for them. LATISSE® is the first and only prescription treatment approved by the U.S. Food and Drug Administration to grow lashes longer, fuller and darker for those with inadequate or not enough lashes.
Those interested in supporting the Make-A-Wish Foundation and learning more about LATISSE® can participate in the LATISSE® Wishes Challenge by joining a team at www.LatisseWishesChallenge.com. In addition to supporting the Make-A-Wish Foundation, Kathy, Chelsie, Bobbie and their teams are excited to share their experience growing their lashes longer, fuller and darker with LATISSE® on the site over the course of the campaign.